The Truth Beauty Company
This company, with a store in Uptown Waterloo, was founded in 2013. Jennifer Freitas, the owner, reached out to me as she wanted a refresh of her clean beauty brand.
Creative Direction
The look & feel that inspired the brand refresh
Brand Design
The logo direction & style we decided on for the refresh.
Original Logo
Refreshed Logo
Our goal was for the new look to be more simple, elegant, and refined, while keeping the lavender colours.
